Originally published at Film Journal International
This weekend marks the seventh year in a row that Warner Bros. has opted to release a big-budget tentpole in mid-July. All the others (a mix of Harry Potterand Christopher Nolan films) were huge hits, and the company is hoping monster-movie Pacific Rim will reach similar box-office scores. However, Pacific Rim does not have the built-in fan base that Warner’s previous July releases benefited from, nor does it have any big-name actors attached. Charlie Hunnam, Charlie Day and Idris Elba are all somewhat recognizable from TV (“Sons of Anarchy,” “It’s Always Sunny in Philadelphia” and “The Wire,” respectively), but none have yet emerged as bankable film stars. Additionally, Pacific Rim (which chronicles the epic battle between giant sea monsters—Kaiju—and the robots humans have created to fight them) is quite CGI-heavy, meaning the stars are barely visible in the trailer, which consists mostly of larger-than-life battles and carnage.
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